Good morning, Marketer, what happens if you push the envelope outside the box?

Another cautionary story about ChatGPT (which is truly amazing): I sent a query to an email list asking for comments for a story I’m working on. I’m 99.99% sure several of the responses were ChatGPT generated or based. Not only did they have the same phrases, but they took no position and were devoid of personality.

Clarity in writing is a great thing. I’ve spent my entire career striving for it. However, it isn’t the only thing. Clarity by itself doesn’t connect emotionally. For that you need a fallible person and personality. AI can’t do that. Yet.

Constantine von Hoffman,
Managing Editor

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Let consumers tell you how they want to be contacted

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Eyeing an ABM platform for your team?

Know exactly what to look for to be confident your tech will drive results. This report explores ABM market growth and trends, the key elements of successful ABM strategies, ABM tool capabilities and recommended steps for making an informed purchase decision.

Read the full report!

AI and machine learning in marketing: Are you deploying the right models?

Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.

Dozens of martech solutions are just a click away

Join us for free at MarTech, online March 28-29, to discover technologies, tools, and solutions that can help you connect with your customer and power organizational success. Registration is free!

Learn more

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