"The Cleaner": Roger Lynch, Conde Nast's new level-headed leader, is a publishing newcomer. The former physicist has experience with building new businesses, paring down struggling ones and rallying troops. Where five-year-old mattress brand Casper ends up won't just affect the future of the company, it will send signals about the health of the digitally native vertical brand (DNVB) or direct-to-consumer industry as well. Vimeo has nearly 1 million customers paying for its suite of video technology and services. But it still sees a ton of room for growth. For Digiday+ members: The hundreds of direct-to-consumer brands that have sprung up in recent years are often painted as renegades, playing a nimble David to established brands' sluggish Goliath. Now, these brands are starting to see the merits of scale. Retailers are increasingly giving their wedding and baby registries a high-tech upgrade, in response to changing consumer tastes and competition from digitally-native startups. Reserve your spot next to Pepsi, Target, GroupM and more at the Digiday Future of TV Summit from April 23-25 in Palm Springs, California. |
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| Max Willens The former physicist has experience with building new businesses, paring down struggling ones and rallying troops. His new job will require all three. |
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| Shareen Pathak Where five-year-old mattress brand Casper ends up won't just affect the future of the company, it will send signals about the health of the digitally native vertical brand (DNVB) or direct-to-consumer industry as well. |
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| Sponsored Content 33Across As programmatic buyers move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, there has been a shift in how performance is evaluated. It's leading marketers to question whether the current viewability standards adequately measure true audience attention. Sponsored by 33Across. |
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| Sahil Patel Vimeo has nearly 1 million customers paying for its suite of video technology and services. But it still sees a ton of room for growth. |
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| Hilary Milnes Digital brands thought they could go it alone in retail. Most of them were wrong. |
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| Sponsored Content Social Native The average consumer is exposed to 10,000 messages daily, switching between screens more than 20 times per hour. So how do brands cut through the noise to create meaningful relationships? The answer: artificial intelligence. Sponsored by Social Native. |
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| Sponsored Content Namogoo Now more than ever, it's important for e-commerce businesses to understand and prioritize their customer's online journeys. When an experience is hijacked, it can result in negative repercussions -- something that home-improvement retailer Build.com learned firsthand. Sponsored by Namogoo. |
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