As brands rush headlong into this new, automated future, security and surveillance are consumers’ top concerns, according to new survey data. It’s up to brands to provide reassurance and transparency around how AI is used.
Google's new search engine rollout in Europe is a response to the EU's Digital Markets Act, introducing features to enhance user experience and promote fair competition.
As the search giant delves deeper into the realm of artificial intelligence (AI), it is clear that SGE will have a profound impact on the future of SEO.
The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.
The 2024 State of Marketing Report reveals plans to recruit content creators, strategists, and marketing managers, emphasizing the importance of high-quality content in the evolving marketing landscape.
Aparna Sundaresh, Global VP of Transformation at Unilever, discusses the importance of aligning marketing with purpose and profit for long-term success on a marketing podcast.
Super Bowl LVIII highlighted the power of digital channels and social media for marketers, offering insights into audience engagement, brand sentiment, and effective advertising strategies.
From the impact of AI on the future of marketing to the challenges marketers face when scaling personalization tactics; Jacqueline Woods, CMO at Teradata discusses what’s influencing and driving B2B tech marketing in this short Q&A:
