Assignment

Feb 21, 2024

ClickZ Digest

RESEARCH BY Merkle

Engagement to empowerment: Winning in todays experience economy

As you evolve your AI strategy and pursue the benefits of automation, make sure you don’t accidentally overlook your customers’ desire for human connection and support.

EDITOR’S PICKS

ANALYSIS

What is holding back AI adoption in marketing?

Despite slow adoption, AI's potential in marketing is vast, offering personalized strategies and content creation. However, challenges include talent scarcity, integration complexity, and privacy concerns.

MARTECH

ANALYSIS

How to Create Impactful SEO Reports that Drive Business Success

Wielding graphs and analytics has its place. But to truly capture executive attention in today’s impatient digital arena, we must step into the shoes growth-hungry CEOs to tell our SEO story

SEO

EXPERT INSIGHTS

Fospha’s Insights to Unlock eCommerce Growth in 2024

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.

Customer content for Fospha

WHAT WE ARE READING

OGILVY

Big Ideas From the Big Game 2024

Ogilvy's achievements, leadership changes, and insights on advertising trends, diversity, and technology's role in marketing are highlighted, along with discussions on societal issues and brand strategies.

CONTROL V EXPOSED

Role of a CMO as a Growth Evangelist, Aparna Sundaresh of Unilever

Aparna Sundaresh, Global VP of Transformation at Unilever, discusses the importance of aligning marketing with purpose and profit for long-term success on a podcast.

MARTECH

Super Bowl LVIII Takeaways for Marketers

Super Bowl LVIII highlighted the power of digital channels and social media in marketing, offering insights into audience engagement, brand sentiment, and effective advertising strategies.

TOP VOICES

LINKEDIN

Insights from Marisa Lather

The director of marketing and communication at Bridge Partners offers insight on brand activation, content marketing, and influencer marketing.

WHAT WE ARE LISTENING TO

MARKETING SCHOOL,

The future of marketing agencies, How to increase your agency’s value, & more

Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape of digital marketing.

LISTEN HERE

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