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RESEARCH BY Merkle

Engagement to empowerment: Winning in todays experience economy

New data shows that a rigorous, data-driven approach to evaluating the future potential of emerging tech is essential when planning your CX investment strategy.

EDITOR’S PICKS

NEWS

Sora has upset the AI-image generation apple cart

With millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed of thought?

MARTECH

ANALYSIS

Are human-penned ads still better than AI?

As AI technologies continue to evolve, the synergy between human creativity and artificial intelligence will become increasingly important in crafting advertising messages that are not only effective but also deeply resonant with audiences.

ADVERTISING

EXPERT INSIGHTS

Fospha’s Insights to Unlock eCommerce Growth in 2024

The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.

Customer content for Fospha

WHAT WE ARE READING

INSIDER INTELLIGENCE

The Future of B2B Growth? Your Brand

One common misconception in business-to-business markets is that a great product guarantees success. While it’s true that an exceptional product, technology or customer experience can rapidly build your brand in the market’s consciousness, it doesn’t necessarily guarantee it.

HUBSPOT

Small Business Marketing Ideas for 2024

Discover how to boost your small business in 2024 with 50 marketing strategies, including understanding your audience, leveraging free promotional tools, and investing in ads.

INSIDER INTELLIGENCE

How AI Can Help with Hyperpersonalization and Promising Examples of AI in Retail

Explore how AI can revolutionize retail through hyperpersonalization in the "Behind the Numbers: Reimagining Retail" podcast, discussing key players and promising AI examples.

TOP VOICES

LINKEDIN

Insight from Marisa Lather

Marisa Lather sparks a LinkedIn discussion on AI headshots, questioning their data security, authenticity, and social implications. Opinions vary, with concerns about professionalism and data privacy.

WHAT WE ARE LISTENING TO

MARKETING MADE SIMPLE

Can Teaming Up with Influencers Really Transform Your Brand?

Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers.

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