The ClickZ Digest

EDITOR’S PICKS

NEWS

Nestlé Boosts Marketing Spend Amid Sales Slump

Despite a 1.5% drop in sales and global inflation, Nestlé has strategically increased its marketing spend by 0.8% in 2023. This decision has resulted in 7.2% global organic growth. Looking ahead, Nestlé aims to drive growth through innovation, differentiation, and consumer value, expecting a 4% organic sales growth in 2024.

STRATEGY

NEWS

Google and Reddit Expand Partnership to Enhance Search Capabilities

The deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit’s data for use in Search and AI projects.

PARTNERSHIPS

ANALYSIS

Sora Has Upset The AI-Image Generation Apple Cart

With millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed of thought?

VIDEO

WHAT WE ARE READING

INSIDER INTELLIGENCE

US Ad Market Expectations for 2024, Google Introduces Gemini, Frequency of AI Chatbots Hallucination

The US ad market in 2024 will see growth and changes, influenced by new technologies and platforms. Google's Gemini AI aims to enhance ad creation, while research explores AI chatbot errors.

MARTECH SERIES

Emplifi Helps Dine Brands Global Reduce Direct Message Response Times, Integrate Google Reviews

Emplifi's partnership with Dine Brands Global has streamlined guest recovery workflows, reduced response times, and integrated Google Reviews, enhancing customer service and internal processes.

HUBSPOT

Small Business Marketing Ideas for 2024

Discover how to boost your small business's online presence with these 50 marketing strategies, designed to attract new clients and stay competitive in 2024.

TOP VOICES

LINKEDIN

Insight from Marisa Lather

Marisa Lather sparks a LinkedIn discussion on AI headshots, questioning their data security, authenticity, and social implications. Opinions vary, with some users finding them useful, while others express concerns.

WHAT WE ARE LISTENING TO

THE DRUM

Episode Three: Innovation and the Future of Audio

What’s next? What impact does the mainstream adoption of smart speakers have on audio? What’s the future of branding in a less visual context?

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