The platform, an upgrade of LinkedIn's Sales Navigator, uses data to provide actionable insights and recommendations, helping sellers understand buyer intent and build effective B2B connections.
Despite a 1.5% drop in sales and global inflation, Nestlé has strategically increased its marketing spend by 0.8% in 2023. This decision has resulted in 7.2% global organic growth.
Meta's shift from human account teams to AI has sparked concerns among advertisers about personalization and relationship-building. Agencies also feel the pressure, despite potential AI benefits in advertising.
LinkedIn introduces enhanced audience insights and predictive analytics through its new Media Planning API, enabling marketers to optimize campaigns for better ROI and precise ad targeting.
Alemany discusses how to maintain customer loyalty as you battle inflation. It is important to communicate, be transparent to maintain trust and deepen customer relationships.
