Feb 28, 2024
 

ClickZ Digest

 

EDITOR’S PICKS

 

NEWS

 

 

Brave Bison will optimize ProCook's paid search and social outreach, aligning digital growth with physical expansion. The partnership aims to make ProCook the first choice for kitchenware among UK customers.

 

AGENCIES


 

ANALYSIS

 

 

The article explores the rise and fall of Vice Media, a once-iconic brand that defined ‘millennial’ media. It discusses the company’s transformation, the factors contributing to its downfall, and the implications for ‘millennial’ media.

 

CONTENT


 

NEWS

 

 

Volkswagen appoints a new CMO amidst the automotive industry's digital transformation

 

PEOPLE MOVES


 

WHAT WE ARE READING

 

MARTECH

 

 

Explore strategies to improve product profitability when data-based marketing fails, including assessing market fit, competitive landscape, pricing, marketing channels, messaging, distribution, and operational efficiency.

 

 

ADWEEK

 

 

Running throughout 2024, this is an example of how PepsiCo plans to market its power brands consistently around the world.

 

 

HUBSPOT

 

 

Explore seven key marketing questions for 2024, focusing on customer experience, user perception, competition, bounce rates, omnichannel consistency, and effective social media content.

 

 

TOP VOICES

 

INSIGHTS BY ALLIE GARFINKLE

 

 

Fundrise's investment in AI startup Anthropic allows retail investors to participate in pre-public investments. The interest in AI companies is high, with 66% of retail investors wanting to invest pre-IPO. Various companies secured significant funding and made strategic acquisitions.

 


 

WHAT WE ARE LISTENING TO

 

MARKETING AGAINST THE GRAIN PODCAST

 

 

Discover Red Bull's $16 billion marketing strategy with Marketing Against The Grain, learning from their revolutionary tactics, unconventional approach, and bold investments in media events.

 

 

 

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