Augmented reality (AR) is revolutionizing marketing and retail by enhancing customer engagement and transactions with immersive experiences, from AR-enabled payments to virtual try-ons, promising a future of integrated digital and physical shopping.
The article explores the rise and fall of Vice Media, a once-iconic brand that defined ‘millennial’ media. It discusses the company’s transformation, the factors contributing to its downfall, and the implications for ‘millennial’ media.
Explore solutions for when data-driven marketing fails to boost sales, including evaluating market fit, competitive landscape, pricing, and optimizing marketing and operational strategies.
Gartner survey reveals 87% of marketers fear job loss due to technology, urging CMOs to prioritize talent development and embrace GenAI for improved performance and engagement.
Retail investors now have access to AI startup investments through Fundrise, which owns shares in Anthropic. The platform's CEO compares the AI investment excitement to the 1999 internet boom.
Learn from Red Bull's $16 billion strategy: embrace differentiation, own your media, and play by your own rules to revolutionize industries, as detailed in Marketing Against The Grain.
