Gamification in marketing revolutionizes engagement by integrating game elements into strategies, boosting customer interaction and loyalty, especially among Gen Z.
Investors are urged to reassess their roles in promoting environmentally responsible practices through their investments in the sector. By making the Holding Companies and their agencies accountable, investors can drive positive change and mitigate reputational and environmental risks.
Digital marketing is crucial for businesses online, focusing on emerging skills like AI and customer experience. Acquiring these skills through education and experience, alongside obtaining certifications, is essential for a successful career in this dynamic field.
Salesforce predicts lower growth amid AI concerns, despite a profitable Q4 2023, with CEO Marc Benioff highlighting risks like data theft and legal issues.
Research shows brands favor Instagram over Facebook for advertising, due to Instagram's growing audience, visual appeal, and advanced ad features, despite Facebook's value.
In this podcast episode, gain insights from EdTech marketing experts. Discover how EdTech CMOs are tackling challenges such as highly seasonal buying cycles and customer demands for efficacy data.
