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Mar 06, 2024
 

ClickZ Digest
 

EDITOR’S PICKS
 

INSIGHTS

 

Mastering the maze: Decoding social media’s algorithm updates for success

 

Social media algorithms are constantly updated, affecting visibility and engagement. Platforms like Instagram, TikTok, and LinkedIn have introduced new features and content preferences, requiring brands and creators to adapt their strategies to maintain relevance and audience connection.

 

SOCIAL MEDIA MARKETING
 

ANALYSIS

 

Why short form video is so popular

 

The rise of short-form video content is not merely a fad; it is a transformative force that is here to stay. Embracing this trend and harnessing its potential will be essential for businesses and content creators to remain relevant in the dynamic world of digital media.

 

VIDEO MARKETING
 

ANALYSIS

 

Level up your marketing: Gamifying the customer journey 

 

Gamification in marketing revolutionizes engagement by integrating game elements into strategies, boosting customer interaction and loyalty, especially among Gen Z.

 

CUSTOMER JOURNEY
 

WHAT WE ARE READING
 

MARKETING BREW

 

Coworking with Elina Vilk

 

Elina Vilk, CMO of Hootsuite, champions customer-driven innovation, values authenticity and laughter, and sees content marketing and social media intelligence as future trends.

 

 

MARKETING TECH NEWS

 

Two thirds of PR pros can't prove their work helps their business or client

 

Survey reveals two-thirds of PR pros struggle to prove their work's commercial impact, leading to budget cuts. CoverageBook's CoverageImpact tool aims to bridge this gap.

 

 

MARKETING BREW

 

The zero-sum game of social media: When going viral spells disaster

 

What used to be a promising domain for growth and creativity has degraded beyond repair.

 

 

TOP VOICES
 

INSIGHTS FROM DREW NEISSER

 

B2B Branding—Strategies For Aligning Internal Culture With External Identity

 

How Slalom reshaped marketing for a company largely unknown outside its customer base.

 


 

WHAT WE ARE LISTENING TO
 

MARKETING AGAINST THE GRAIN PODCAST

 

Starting a Business Today: How to Get 100k Leads/Month on Apple Podcasts

 

Dive into the episode for strategies on gaining 100k leads/month, featuring tactics like YouTube Shorts, influencer partnerships, and AI advancements.

 

Listen Here

 

 

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