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Feb 07, 2024
 

ClickZ Digest
 

FROM OUR OWN CONTENT LIBRARY
 

ANALYSIS

 

Brand 'I Dos': Unlocking Growth Through Partnerships

 

Brand partnerships can amplify reach and drive growth, with success depending on strategic alignment, audience segmentation, and blending physical and digital experiences.

 

PARTNERSHIPS
 

NEWS

 

Snapchat doesn't want to be another form of social media

 

Snapchat's new campaign, 'Less Social Media, More Snapchat,'repositions the platform as a private messaging service, distancing it from traditional social media. The strategy, well-received by young users, offers lessons for businesses on audience understanding, value-based differentiation, and trend alignment.

 

CAMPAIGNS
 

ANALYSIS

 

Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Third-Party Cookies

 

Google's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, and mobile usage for audience engagement.

 

ANALYTICS
 

WHAT WE ARE READING
 

MARKETING BREW

 

Why advertisers are excited about attention metrics

 

The signals, which aim to quantify the quality of ad placements, have attracted interest from companies like Amazon and The Trade Desk.

 

 

SOCIAL MEDIA TODAY

 

LinkedIn Adds New Prompts to Boost Networking Opportunities

 

LinkedIn’s looking to make it easier to manage your professional interactions in the app, by splitting its “Network” tab into new, dedicated “Grow” and “Catch-Up” feeds, with the latter designed to highlight daily outreach opportunities, while it’s also adding new AI-powered message prompts to help improve your outreach.

 

 

HUBSPOT

 

Diving Deep Into Marketing in Financial Services

 

Exploring marketing in the financial services industry, this article discusses the importance of product excellence, shares successful marketing strategies, and provides ideas for promoting financial services effectively.

 

 

TOP VOICES
 

INSIGHT FROM CHRISTINE ALEMANY

 

Importance of Value-Orientated Marketing

 

As inflation rises, businesses struggle to retain customer loyalty. CEO Christine Alemany suggests strategies like transparency in pricing, value-oriented marketing, and prioritizing long-term relationships.

 


 

WHAT WE ARE LISTENING TO
 

LISTEN NOTES

 

Unveiling the Fintech Marketing Landscape

 

Dipti Kachru, Global CMO at Broadridge Financial Solutions, shares insights on fintech marketing, emphasizing customer understanding, data utilization, and resilience in challenges.

 

LISTEN HERE

 

 

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