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Mar 20, 2024
 

ClickZ Digest
 

EDITOR’S PICKS
 

INSIGHTS

 

Crafting a unified brand narrative: the indispensable synergy of Marketing and PR

 

A brand’s captivating story emerges from the harmonious dance of Marketing and PR. By working together, they craft a consistent brand message that resonates with consumers, boosting brand identity and reputation.

 

PUBLIC RELATIONS
 

INSIGHTS

 

Mastering marketing in the age of the 8-second attention span

 

Consumers’ attention spans have shrunk to 8 seconds in 2024. Marketers must adapt with short, impactful messaging, captivating visuals, and strategic content for micro-moments to win customers in this fast-paced world.

 

CONTENT MARKETING
 

INSIGHTS

 

Unveiling the color palette: how color psychology transforms digital marketing

 

Color psychology in digital marketing is crucial for influencing user behavior and enhancing brand image. Understanding color’s psychological impact allows marketers to evoke emotions, guide actions, and improve engagement, making it a key tool in creating effective digital strategies.

 

DIGITAL MARKETING
 

WHAT WE ARE READING
 

MARKETING TECH NEWS

 

Content Chaos Grows as Marketers Struggle with Omnichannel Demands

 

Marketers face challenges with omnichannel content demands, as a report shows a shift towards multiple CMSs and predicts a rise in IoT, AR/VR, and smart device content needs.

 

 

HUBSPOT

 

3 Tips for Creating Powerful Ads, According to Meta's Director of Ads

 

3 Tips for Creating Powerful Ads, According to Meta's Director of Ads

 

 

INSIDER INTELLIGENCE

 

Young People's Internet Habits, 20-Somethings Saying 'No' to TikTok, Will a New TikTok Ban Pass?

 

Explore Gen Z's internet habits, the divide in TikTok's appeal, and the uncertain future of a TikTok ban, with insights from experts Jasmine Enberg and Paola Flores-Marquez.

 

 

TOP VOICES
 

INSIGHTS FROM CMO HUDDLERS

 

The Reflective CMO: Harnessing Introversion

 

Is the pen mightier than the roar in the realm of B2B marketing? Witness the unexpected edge introverted leaders like Bill Strawderman of GS1 US, Julie Kaplan of CareMetx, and Lorie Coulombe of Q4, Inc. wield in an arena where they turn introspection into influential strategy.

 


 

WHAT WE ARE LISTENING TO
 

RENEGADE MARKETERS UNITE WITH DREW NEISSER

 

Syllabus for Success: B2B Marketing Lessons in EdTech

 

Dive into EdTech marketing challenges and solutions with experts from Edmentum, Amplify, and Allovue on "Syllabus for Success," emphasizing empathy and purpose-driven strategies.

 

Listen Here

 

 

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