Social commerce leverages social media’s power to turn browsing into buying, offering seamless shopping experiences and fostering deeper brand connections.
Disinformation spreads like wildfire in today’s social media age. Ethical marketing and digital literacy are our weapons to fight for a trustworthy and informative online world.
A brand’s captivating story emerges from the harmonious dance of Marketing and PR. By working together, they craft a consistent brand message that resonates with consumers, boosting brand identity and reputation.
Explore the importance of brand safety in digital advertising and how Adfidence's innovative tools help advertisers ensure ad placement integrity and optimize media ROI.
Drew Neisser highlights fostering innovation in B2B marketing, featuring insights from leading CMOs. It encourages celebrating attempts at greatness and learning from failure, with a community sharing their experiences and tips.
Thomas Kriebernegg discusses mobile marketing trends, AI's impact, and the martech scene in Austria, highlighting AI and XR's role in evolving app marketing strategies.
