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Mar 26, 2024
 

ClickZ Digest
 

EDITOR’S PICKS
 

INSIGHTS

 

Lyft Revolutionizes Ride-Hailing with In-App Video Ads and Strategic CMO Appointment

 

Lyft introduces in-app video ads and appoints a new CMO from Meta, aiming to revolutionize digital advertising in the ride-hailing industry and enhance user engagement with innovative marketing strategies.

 

VIDEO
 

INSIGHTS

 

Identity Overhaul: Marketing's Reinvention Playbook

 

Rebranding is a strategic overhaul of a company's image, involving changes to its name, logo, and brand strategy, aimed at better connecting with customers. It requires careful planning and an internal communication strategy to ensure employee engagement and a unified brand representation.

 

REBRANDING
 

INSIGHTS

 

A deep dive into multi-touch attribution in modern marketing

 

Multi-touch attribution (MTA) offers a nuanced view of the customer journey, recognizing every interaction's role in conversion. It enables efficient resource allocation and strategy optimization, despite challenges in implementation and the need for continuous model adjustment.

 

ATTRIBUTION
 

WHAT WE ARE READING
 

MARKETING BREW

 

State of Video Marketing

 

Wistia's report reveals rising consumer demand for video content and strategies for businesses to create engaging videos affordably, highlighting the impact of video length and content type.

 

 

MARKETING TECH NEWS

 

Sprout Social Launches Mentorship Network for Marketers

 

Sprout Social launches a free mentorship program for marketers via The Arboretum, offering networking, education, and community engagement to enhance careers in social media.

 

 

MARTECH

 

3 keys for better email engagement in Gmail

 

Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email.

 

 

TOP VOICES
 

INSIGHT FROM DREW NEISSER

 

Spring Into Action: 6 Transformative B2B Marketing Strategies

 

This article outlines six transformative B2B marketing strategies for growth, including understanding next-gen buyers, innovating marketing budgets, broadening success metrics, redefining marketing roles, adopting agile teams, and harnessing AI for business value.

 


 

WHAT WE ARE LISTENING TO
 

LISTEN NOTES

 

Unlocking the Power of Press Releases with Mickie Kennedy

 

Dive into the Attribution Marketing Podcast with Lucas Sommer for insights on maximizing ad spend through expert interviews and strategies in digital marketing and optimization.

 

Listen Here

 

 

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