Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing campaigns.
Sourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly process, all while maintaining brand tone.
Brand partnerships can amplify reach and drive growth, with success depending on strategic alignment, audience segmentation, and blending physical and digital experiences.
The UK ad regulator has issued a fresh warning to car manufacturers to clearly define what part of owning an electric vehicle makes them emissions-free.
In this week’s Digiday+ Research Briefing, we examine whether TikTok will replace X as the dominant second screen during the Super Bowl, how deprecation of the third-party cookie is publishers’ top concern this year, and how publishers maintained full-time staff and published titles despite a drop-off in traffic last year, as seen in recent data.
My initial goal was not to change the B2B marketing landscape or create a new category, just to learn more about the marketing craft, contribute my 2 cents to the industry and make a good living with it.
Discover how Crocs transformed from a quirky brand to a global icon, through collaborations, a consumer-centric approach, and maintaining a singular brand personality.
