Acoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are currently collecting this data
As Generation Alpha emerges with unparalleled digital prowess and skepticism towards traditional marketing, companies must revolutionize their strategies to engage this powerful cohort through authenticity, immersive experiences, and purpose-driven branding.
Cision, a global leader in consumer and media intelligence solutions, and Reddit, an online community hub, have announced an expanded partnership to harness the power of Reddit's data, marking a significant advancement in social insights.
Learn to future-proof martech strategies by considering macro factors like fiscal, natural, or geopolitical events, ensuring marketing remains effective and ahead of trends.
The Kraft Sauces brand is tied to a “It’s not art. It’s Kraft.” creative platform that includes a playful content series across TikTok, YouTube and Instagram.
Last week I had the privilege of interviewing Tulane Professor Rob Lalka about his new book: The Venture Alchemists: How Big Tech Turned Profits Into Power (coming May 2024). I hosted Rob for a fireside chat at New Orleans Entrepreneur Week in partnership with The New Orleans Book Festival at Tulane University.
Clate Mask, CEO of Keap, discusses AI's role in evolving B2B marketing, emphasizing automation, personalized experiences, and the potential for AI to enhance human effectiveness.
