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Apr 09, 2024
 

ClickZ Digest
 

EDITOR’S PICKS
 

INSIGHTS

 

Revolutionizing Digital Advertising: How Chase Bank is Changing the Game with Financial Data

 

Chase Media Solutions leverages first-party financial data to pioneer precision-targeted advertising, offering marketers direct access to its 80 million customers. This platform aims to ensure efficient ad spend while providing customers with personalized offers tailored to their spending habits.

 

Advertising
 

INSIGHTS

 

TikTok Challenges Instagram's Reign with the Launch of TikTok Photos

 

TikTok takes a groundbreaking stride beyond its short-form video roots to challenge Instagram in photo sharing. This strategic expansion reflects TikTok's ambition to dominate the digital landscape, reshaping how users engage with content and presenting new challenges for social media marketers.

 

Social Media
 

INSIGHTS

 

How a $600 Startup Inked Its Way into Walmart and Shark Tank's Heart

 

Mad Rabbit, founded by Oliver Zak and Selom Agbitor began in 2019 with a $600 investment. After raising $3m through e-commerce sales within 2 years, they captured the attention of Mark Cuban on Shark Tank. Mad Rabbit effectively leveraged its 7,000 ambassadors to build a robust customer base and rich content marketing portfolio, culminating in its 2023 launch into Walmart.

 

Customer content for Kloo
 

WHAT WE ARE READING
 

MARKETING BREW

 

New York Legalizes Cannabis, Obstacles Remain for Marketers

 

Explore the challenges and creative solutions New York's licensed cannabis dispensaries face in marketing, amidst a surge of unlicensed operations post-2021 legalization.

 

 

SOCIAL MEDIA TODAY

 

LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers

 

LinkedIn launches CTV and live event ads, partnering with major video providers to help B2B marketers tap into the surge of video consumption and expand reach.

 

 

SEARCH ENGINE JOURNAL

 

An In-Depth Guide And Best Practices For Mobile SEO

 

Is your website ready for the mobile-first indexing era? Discover the importance of mobile SEO and how to optimize your site for mobile devices.

 

 

TOP VOICES
 

INSIGHT FROM DREW NEISSER

 

CMO Huddles

 

The article discusses the critical role of language in marketing, highlighting how terms like "brand" and "revenue marketing" influence strategy and perception. It suggests adopting "demand creation" and "demand capture" for better alignment and effectiveness.

 


 

WHAT WE ARE LISTENING TO
 

THE MEDIA LEADER PODCAST

 

The Future of Marketing with Bloomberg Media – Ep1: Multi-platform campaigns

 

Steve Taylor, executive strategy director at VCCP Media, joins Bloomberg Media European managing director Duncan Chater to discuss why and how advertisers should make sense of the rapidly changing world of video and what marketers might be missing if they want a data-led approach to reaching new audiences.

 

Listen Here

 

 

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