| | | INSIGHTS Maximizing Impact: The Power of LinkedIn Newsletters LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience. The advantages of LinkedIn Newsletters over regular posts include enhanced audience reach, greater control over content presentation, and establishing authority in one's field.
Content Marketing
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| | | INSIGHTS Navigating the Marketing Maze with Fractional CMOs The concept of CMOs is becoming increasingly popular, offering businesses, especially startups and those with specific projects, the opportunity to leverage the expertise of seasoned marketing leaders on a part-time basis.
Fractional CMOs
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| | | INSIGHTS TikTok Challenges Instagram's Reign with the Launch of TikTok Photos TikTok takes a groundbreaking stride beyond its short-form video roots to challenge Instagram in photo sharing. This strategic expansion reflects TikTok's ambition to dominate the digital landscape, reshaping how users engage with content and presenting new challenges for social media marketers.
Social Media
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| | | INSIGHT FROM MARISA LATHER The Real Housewives x LinkedIn What do The Real Housewives have to do with LinkedIn? According to Ad Age, "LinkedIn and NBCUniversal revealed they were working on an advertising partnership, which gives business-to-business brands a pathway to connected TV inventory with targeting that uses LinkedIn’s first-party data."
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| | | | THE MARKETING ARCHITECTS
B2B Marketing Hard Truths with Peter Weinberg In this episode, Elena and Angela are joined by Peter Weinberg, former Global Head of Development at The B2B Institute from LinkedIn. Learn about contrarian ideas including the 95-5 rule, why tight targeting isn’t always the right choice, and the role of creativity in B2B marketing.
Listen Here
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