New mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. For marketers, this shift requires a reevaluation of content strategies to maintain authenticity and transparency.
The digital marketing landscape is experiencing a transformative shift from traditional metrics like impressions and viewability to attention-based metrics, which focus on the quality of engagement rather than mere exposure.
LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform for in-depth content and personal branding.
Nicole Greene discusses AI's impact on content and advertising, highlighting chatbots and genAI search innovations like Google's SGE, predicting major shifts in digital marketing by 2028.
AI alone won’t yield meaningful campaigns. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice.
Matt Wolfe discusses top AI tools for marketers in 2024 on "Marketing Against The Grain," highlighting Hume, Suno, Recraft, and Ideogram for deeper audience connection and content creation.
