WPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operating system, WPP Open.
Understanding the relationship between language and thought is crucial for successful global marketing campaigns. Marketers should consider delving into cultural and linguistic nuances to resonate on a deeper level.
New mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. For marketers, this shift requires a reevaluation of content strategies to maintain authenticity and transparency.
Learn why in martech, product excellence and innovation trump slick sales pitches, and how focusing on usability and authentic branding can build a loyal customer base.
I've been working with Richpanel for a few months: They help e-commerce brands create 'Amazon-like' experiences that reduce ticket volumes, help agents be more productive and help shoppers get instant resolutions.
In this episode of the Duct Tape Marketing Podcast, I interviewed Dave Kerpen, a seasoned entrepreneur and New York Times bestselling author with a passion for effective leadership and delegation.
