Scent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longer visits, attract new customers, and increase sales.
MetaBanners, a revolutionary digital advertising platform powered by Ads-Chain technology, aims to transform the digital marketing landscape with its advanced integration of artificial intelligence, machine learning, and data analytics.
The success of Memecoins is propelled by user-generated content, with communities playing a pivotal role in their promotion through meme creation and sharing across social platforms, effectively turning traditional marketing on its head.
Airchat is a voice + text network, similar to Twitter in basic UI, but with the addition of voice for every post. Users speak their posts into existence, with the system then translating their speech into text.
Learn to integrate AI into marketing operations, focusing on selecting AI platforms, managing data, and adapting processes for improved efficiency and marketing outcomes.
A newly released report alleges Big Tech's ad transparency tools are failing across the board — with X scoring the worst at providing meaningful data that can help users, journalists, and advocates keep a watchful eye on scams and disinformation.
Use Laurie's digital marketing skills cheat sheet and get the skills you need to get hired based on what she would tell her younger self when she first started in digital marketing.
Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.
