Assignment

Apr 18, 2024

ClickZ Digest

EDITOR’S PICKS

INSIGHTS

How Might the California Journalism Preservation Act affect Content Marketers?

The California Journalism Preservation Act is a proposed legislation aimed at addressing the financial struggles of the news industry by requiring digital giants like Google and Facebook to pay news publishers for using their content.

Industry Developments

INSIGHTS

Earth Month Feature: TALA's Marketing and Social Commerce Successes

Founded by Grace Beverley, TALA is revolutionising the activewear industry with a focus on sustainability and ethical practices. With plans to expand into international markets, branch into everyday apparel and innovate further in eco-friendly materials, TALA aims to make sustainable fashion accessible to all.

Social Commerce

INSIGHTS

How MetaBanners are Transforming Digital Advertising

Meta AI Marketing Ltd. has introduced MetaBanners, a revolutionary digital advertising platform powered by Ads-Chain technology, poised to transform the digital marketing landscape with its advanced integration of artificial intelligence, machine learning, and data analytics.

Blockchain

WHAT WE ARE READING

MARTECH

The State of GA4, One Year After the Big migration

A look at what's better and what's worse about Google Analytics 4 a year after it replaced Universal Analytics. GA4 measures interactions (“events”), not visits; designed for a digital world without third-party cookies.

MARKETING BREW

Advertisers Spent a Record $225 Billion on Online Ads Last Year

Search and display ads continue to bring in the bulk of digital ad spend, despite industry uncertainty around proposed privacy legislation, loss of attribution, and general economic uneasiness.

RETAIL DIVE

Report: Chief Marketer Tenure Stabilizes, Though Volatility Remains High at Top Brands

CMOs are regarded as experiencing high churn, a reputation that has been reinforced through research like Spencer Stuart’s assessment of the position that is now in its 20th year.

TOP VOICES

INSIGHT FROM MARISA LATHER

Ability to Work with AI Identified as "Top Skill of the Future" for Creatives

Marisa Lather shares insights on LinkedIn about AI's growing role in creative industries, highlighting its potential to boost creativity. She urges responsible AI use and learning its applications, sparking a conversation on its benefits and limitations.

WHAT WE ARE LISTENING TO

REMARKABLE MARKETING PODCAST

Unlocking Marketing Magic with AI: How to Be Authentic and Save 40+ Hours a Month

In this episode, our guest Menekse a marketing and AI expert shares her journey from starting in SEO to developing a revolutionary AI tool for business leaders.

Listen Here

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