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Apr 22, 2024
 

ClickZ Digest
 

INSIGHT BY CONTENTIVE

 

Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement

 

In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience.

 

 

EDITOR’S PICKS
 

INSIGHTS

 

Can You Leverage AI to Strengthen Your Brand Identity?

 

The integration of AI with brand identity represents a significant shift in how businesses connect with their audience in the digital age, transforming brand voices from static expressions to dynamic, interactive personas.

 

Brand Identity
 

INSIGHTS

 

TikTok in the Eye of the Regulatory Hurricane

 

TikTok is currently facing significant regulatory challenges in both the US and EU. These regulatory challenges impact social media marketing strategies, emphasising the need for adaptability, ethical considerations, and a deep understanding of the regulatory environment.

 

Industry Developments
 

INSIGHTS

 

Navigating the Future of Affiliate Marketing

 

Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by promoting products or services and driving sales or leads through unique affiliate links.

 

Affiliate Marketing
 

WHAT WE ARE READING
 

MARTECH

 

Shift from Conversions to Key Events in GA4 is a Game-Changer

 

Learn how GA4's shift from conversions to key events revolutionizes digital marketing, offering precise impact measurement and strategic advantages for SEO professionals.

 

 

MARKETING TECH NEWS

 

AI Data Analytics Transforms Agencies

 

Akkio's AI data platform revolutionizes agency data analysis, offering easy-to-use tools for actionable insights, predictive modeling, and client dashboards, transforming data-driven marketing strategies.

 

 

SEARCH ENGINE JOURNAL

 

Google on Diagnosing a Deindexed WordPress Site

 

Google's John Mueller shows what the first step is for diagnosing why a WordPress site was de-indexed after a hosting migration.

 

 

TOP VOICES
 

INSIGHT FROM ESI EGGLESTON BRACEY

 

What Kind of Beauty Do We Want AI to Learn?

 

In Dove’s new campaign, The Code, we reflect on the fact that AI, like any new technology, has the power to become whatever we want it to be, it’s up to us. AI can mirror the societal biases we have towards women’s representation, but it also can learn to become more diverse and inclusive.

 


 

WHAT WE ARE LISTENING TO
 

STARTUP MARKETER

 

Alexa Depasquale on the Fusion of Product and Brand

 

Alexa DePasquale, a seasoned professional in strategic marketing, brand building, and product launching, believes that connecting with consumers through storytelling is crucial for effective marketing.

 

Listen Here

 

 

MORE THAN A NEWSLETTER
 
 

Editorial  

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