Assignment

Apr 23, 2024

ClickZ Digest

INSIGHT BY CONTENTIVE

Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement

In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience.

EDITOR’S PICKS

INSIGHTS

Can TikTok Revolutionise B2B Marketing?

TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platform prioritises creativity, authenticity, and content engagement over follower count, offering a fresh perspective for B2B brands to connect with their audience.

B2B Marketing

INSIGHTS

The Quest for Sustainable Digital Advertising

The environmental ramifications of digital advertising has prompted the industry to seek a balance between sustainability and operational success. Despite these obstacles, pioneers like UOB, GroupM, and Scope3 are spearheading innovative solutions to lower emissions while maintaining campaign efficacy.

Digital Advertising

INSIGHTS

Can You Leverage AI to Strengthen Your Brand Identity?

The integration of AI with brand identity represents a significant shift in how businesses connect with their audience in the digital age, transforming brand voices from static expressions to dynamic, interactive personas.

Brand Identity

WHAT WE ARE READING

ADWEEK

Rethinking Working and Non-Working Spend

Exploring the complexity of advertising spend, this text challenges the simple division between 'working' and 'non-working' spend, advocating for a nuanced understanding and strategic balance.

MARKETING TECH NEWS

Performance Only Marketing Experiencing Slow Death as Digital Brand Builders Dominate

Nest Commerce report shows performance marketing's decline as digital brand building, emphasizing full-funnel strategies on platforms like TikTok, boosts ROAS and brand awareness.

MARTECH

Lead Generation Grows on Social Media, Marketers Discuss What's Working

Explore the rise of lead generation on social media, where marketers utilize data, AI, and tailored strategies to connect with consumers and drive sales effectively.

TOP VOICES

INSIGHT FROM GARETH HELM

CMO Tenure Study 2024

For the first time this says CMO tenures are back on the rise and nearing the average for the C-suite (albeit the data set has changed and its still low), and their are more first-time CMOs. Spencer Stuart have also picked up how much the role is changing (and the titles too).

WHAT WE ARE LISTENING TO

SOCIAL MEDIA MARKETING PODCAST

Content That Triggers Massive Reach on Social Media

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? To explore the type of content that triggers massive reach on social media, I interview Andy Crestodina.

Listen Here

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