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INSIGHT BY CONTENTIVE

Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement

In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience.

EDITOR’S PICKS

INSIGHTS

Tesla's Unconventional Marketing Ethos

Tesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media influence. This experiment was short-lived, as Tesla disbanded its marketing team amid broader job cuts, signaling a return to its unconventional marketing ethos.

Strategy

INSIGHTS

How Ogilvy's Combatting Misinformation in the Healthcare Sector

In an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public relations, addresses this challenge by launching a dedicated health influencer unit aimed at combating medical misinformation online.

Influencer Marketing

INSIGHTS

Can TikTok Revolutionise B2B Marketing?

TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platform's unique ecosystem, prioritising creativity, authenticity, and content engagement over follower count, offers a fresh perspective for B2B brands.

B2B Marketing

WHAT WE ARE READING

GARTNER

CMOs Must Protect Consumer Trust in the AI Age

Despite CMOs’ excitement about Generative AI, only 20% of consumers are comfortable with businesses incorporating the use of GenAI into their operations, according to a survey by Gartner.

MARKETING DIVE

Omnicom’s Bets on Precision Marketing contribute to Growth Bump

Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media.

MARKETING BREW

How self-deprecation is fueling Cava’s growth

As the fast-casual chain expands regionally, it’s engaging customers online through humor and rewards by referring its most-popular dish to “slop”.

TOP VOICES

INSIGHT FROM NICOLAS EVERSETT

Share of Voice: Your Long-Term Measure of Success

It is natural for any business to focused on working hard to hit its current sales and revenue numbers. But when looking at the value of the business it is the expectation of future revenues that are a better predictor of its long-term success than how well it is doing in the current moment.

WHAT WE ARE LISTENING TO

MARKETING SCHOOL

Experiments We Are Running and Tools We Are Using

Marketing School Podcast delves into marketing experiments and AI tools for content generation, email automation, and building online communities, emphasizing continuous innovation.

Listen Here

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