Assignment

Apr 25, 2024

ClickZ Digest

INSIGHT BY CONTENTIVE

Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement

In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience.

EDITOR’S PICKS

INSIGHTS

Your Guide to Confronting the Digital Marketing Talent Gap

The digital marketing industry confronts a talent gap, with a dire need for skilled digital marketers to meet growing demands and budgets, despite 90% of managers acknowledging skill shortages.

Skills & Leadership

INSIGHTS

Unlocking the Power of Events in 2024

The event marketing industry is seeing a +23.1% spend increase in Q1 2024 from the previous quarter. Challenges like reaching new attendees are tackled with personalized tech and targeted social media.

Event Marketing

INSIGHTS

Tesla's Unconventional Marketing Ethos

Tesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media influence. This experiment was short-lived, as Tesla disbanded its marketing team amid broader job cuts, signaling a return to its unconventional marketing ethos.

Strategy

WHAT WE ARE READING

IAB

IAB/PwC Internet Advertising Revenue Report 2024

Internet advertising revenues reached their highest recorded level of $225 billion between 2022 and 2023 (increasing 7.3% YoY), showing resilience in the face of continuing economic uncertainty.

MARTECH

Adapt Your Marketing for the New Era of Data Analytics

Embrace the new data analytics era: adapt marketing strategies, prioritize first-party data, and leverage automation for deeper insights and more effective customer engagement.

ADWEEK

News Pubs Net New Viewers Across Social Video Platforms

Tubular Labs Audience Ratings data reports Facebook and YouTube unique viewers grew by 26% for ABC News and 27% for CNN in March, 2024.

TOP VOICES

INSIGHT FROM DREW NEISSER

Leveraging the Power of A/B Testing for Higher Conversions

Struggling to convert your hard-earned website traffic? Tune in for Sahil Patel's #WednesdayWisdom. Sahil Patel, CEO of Spiralyze, is a seasoned pro in driving conversions—these actionable insights can supercharge your optimization efforts and translate to real business impact.

WHAT WE ARE LISTENING TO

MARKETING SCHOOL PODCAST

What Big Brands Actually Sell, Marketing Industry Recovering? Instagram $1B Acquisition Revisited and How to Think About M&A

Discussing big brands' emotional marketing, McDonald's scent billboards, marketing industry's state, and insights on Instagram's acquisition and M&A strategies.

Listen Here

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