Assignment

Apr 30, 2024

ClickZ Digest

INSIGHT BY CONTENTIVE

Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement

In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience.

EDITOR’S PICKS

INSIGHTS

A Review of GenAI's Impact on Marketing and Sales

A review of how Generative Artificial Intelligence continue to transform digital marketing and sales processes by enhancing creativity and efficiency, as well as its untapped potential and challenges in implementation.

Artificial Intelligence

INSIGHTS

The Untapped Potential of the Post-Purchase Experience

The post-purchase experience in e-commerce is crucial for building customer loyalty and involves all interactions after the sale. It is a strategic phase that can prevent buyer's remorse and encourage repeat business.

Retention

INSIGHTS

Blackhawk Network and IKEA Partners to Boost Employee Retention

BHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up to 8% savings on IKEA products through salary sacrifice.

WHAT WE ARE READING

MICROSOFT

The Estée Lauder Companies and Microsoft Enhance Collaboration with Generative AI in Prestige Beauty

ELC and Microsoft launch AI Innovation Lab to revolutionize beauty with personalized experiences, faster product launches, and enhanced consumer connections.

THE DRUM

Miss AI and Influencer Marketing Misses the Mark

Explore the pitfalls of influencer marketing with Miss AI, a contest that underscores the tech industry's need for diversity and ethical use of AI.

MARKETING DIVE

Warner Bros. Discovery Unveils First-Party Data Platform to Unify Video

OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.

TOP VOICES

INSIGHT FROM MARISA LATHER

Free SEO Foundations Course

Marisa Lather shares a free SEO course on LinkedIn, garnering positive reactions. The platform buzzes with 8 new notifications and over 99 product updates, highlighting LinkedIn's role as a hub for professional growth and networking.

WHAT WE ARE LISTENING TO

MARTECH SERIES

Interview with Shirli Zelcer, CTO, Merkle

Shirli Zelcer of Merkle underscores the critical role of data and analytics in advancing B2B marketing and driving client growth through innovation.

Listen Here

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