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INSIGHT BY CONTENTIVE 

Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement

In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience.

EDITOR’S PICKS

INSIGHTS

The New Currency of Digital Distraction

The attention economy represents a modern business model where consumer attention is a valuable currency. Marketers must innovate by adopting new advertising models, leveraging AI for personalised engagement, and creating value beyond just capturing attention.

Strategy

INSIGHTS

How is AI Changing Conversational Marketing Strategies?

Conversational marketing has become a key strategy in today's digital world. Current trends show a surge in AI-driven conversational tools, voice search, and immersive technologies like AR and VR, aiming for more humanlike and engaging experiences.

Conversational Marketing

INSIGHTS

A Review of GenAI's Impact on Marketing and Sales

A review of how Generative Artificial Intelligence (GenAI) continue to transform digital marketing and sales processes by enhancing creativity and efficiency, as well as its untapped potential and challenges in implementation.

AI

WHAT WE ARE READING

MARKETING DIVE

Fanta Reimagines Nostalgic ‘Wanta Fanta’ Platform to Reach Gen Z

The Coca-Cola brand calls back to the early aughts with a refreshed platform and campaign that includes a TikTok challenge, mobile truck experience and more.

SEARCH ENGINE JOURNAL

Google Ads To Automatically Pause Low-Activity Keywords

Google is emailing advertisers to notify them it will soon begin automatically pausing low-activity keywords.

SOCIAL MEDIA TODAY

Pinterest Sees Solid User Growth in Q1

Pinterest has shared its latest performance update, showing a big increase in active users in Q1 2024, and a steady rise in revenue year-over-year.

TOP VOICES

INSIGHT FROM DREW NEISSER

B2B CMO Stuck in Limbo at the Moment—You’re Not Alone

We’re in a seller’s market for executive talent, and the round peg, round hole expectations of companies looking for their next marketing chief are exceptionally limiting. Richard Sanderson of Spencer Stuart brings a glimmer of hope, suggesting a brighter outlook for 2024.

WHAT WE ARE LISTENING TO

MARKETING SCHOOL PODCAST

Market Valuation in India and Marketing Lessons from the Human Who Ran the Entire Continent of Africa

Dive into India's market valuations and learn marketing insights from Russ Cook's African run, plus strategies from Huel and SaladPower on this Marketing School Podcast episode.

Listen Here

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