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INSIGHT BY CONTENTIVE 

Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement

In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience.

EDITOR’S PICKS

INSIGHTS

How AI Meets New Bulk Email Compliance

New regulations in 2024 have introduced strict rules for bulk email senders, focusing on email authentication (SPF, DKIM, DMARC), keeping spam rates low, and providing clear unsubscribe options. How can marketers use AI systems to cope with the new bulk sending regulations?

Email Marketing

INSIGHTS

Key Takeaways from Google's Measurement & Effectiveness Summit 2024

Google's Measurement & Effectiveness Summit 2024 highlighted themes such as the integration of AI in marketing analytics, the impact of privacy regulations on strategies, and the importance of first-party data with the decline of third-party cookies.

Event Insights

INSIGHTS

The New Currency of Digital Distraction

The attention economy represents a modern business model where consumer attention is a valuable currency. Marketers must innovate by adopting new advertising models, leveraging AI for personalised engagement, and creating value beyond just capturing attention.

Strategy

WHAT WE ARE READING

THE NIELSEN COMPANY

The Record: U.S. audio listening trends powered by Nielsen and Edison Research

Marketers need to stay on top of these trends when developing cross-channel media strategies. That’s why we created The Record—a quarterly look at how U.S. audiences spend their time with audio.

EMARKETER

Why OOH Campaigns Should Think Beyond the Billboard

Out-of-home (OOH) campaigns in big cities need diversity in OOH formats so more of the target audience sees the ads without advertisers necessarily spending more, according to Brian Rappaport, CEO of OOH agency Quan Media Group.

AD AGE

How Meta’s Safety Investments Empower Brands Through Global Change

In the age of the 24/7 news cycle, advertisers have to build uncertainty into their playbooks. They’ve had to adapt their media strategies to meet the moment, from ad creative and audience targeting to media budgets and brand suitability controls.

TOP VOICES

INSIGHT FROM STEPHEN WRIGHT

The Secret to Selling with Emotion

Transformational marketing sells outcomes, not products, by tapping into emotions and aspirations. It's effective in health, wealth, relationships, and beyond, using five principles including storytelling and authenticity for compelling sales pitches.

WHAT WE ARE LISTENING TO

THE FUTURE OF MARKETING

The Magic of Video — Captivating Content for All Seasons

Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance.

Listen Here

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