| | | INSIGHTS How AI Meets New Bulk Email Compliance New regulations in 2024 have introduced strict rules for bulk email senders, focusing on email authentication (SPF, DKIM, DMARC), keeping spam rates low, and providing clear unsubscribe options. How can marketers use AI systems to cope with the new bulk sending regulations?
Email Marketing
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| | | INSIGHTS Key Takeaways from Google's Measurement & Effectiveness Summit 2024 Google's Measurement & Effectiveness Summit 2024 highlighted themes such as the integration of AI in marketing analytics, the impact of privacy regulations on strategies, and the importance of first-party data with the decline of third-party cookies.
Event Insights
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| | | INSIGHTS The New Currency of Digital Distraction The attention economy represents a modern business model where consumer attention is a valuable currency. Marketers must innovate by adopting new advertising models, leveraging AI for personalised engagement, and creating value beyond just capturing attention.
Strategy
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| | | | EMARKETER
Why OOH Campaigns Should Think Beyond the Billboard Out-of-home (OOH) campaigns in big cities need diversity in OOH formats so more of the target audience sees the ads without advertisers necessarily spending more, according to Brian Rappaport, CEO of OOH agency Quan Media Group.
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| | | INSIGHT FROM STEPHEN WRIGHT The Secret to Selling with Emotion Transformational marketing sells outcomes, not products, by tapping into emotions and aspirations. It's effective in health, wealth, relationships, and beyond, using five principles including storytelling and authenticity for compelling sales pitches.
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