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May 03, 2024
 

ClickZ Digest
 

INSIGHT BY CONTENTIVE 

 

Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement

 

In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience.

 

 

EDITOR’S PICKS
 

INSIGHTS

 

Airbnb's Global Marketing 'Icons' Campaign Strategy

 

Airbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offering unique travel experiences, marked by the introduction of 'Icons' that provide guests with once-in-a-lifetime experiences.

 

Strategy
 

INSIGHTS

 

Amazon's AI and Advertising Drive Unprecedented Q1 2024 Profit Surge

 

In the first quarter of 2024, Amazon reported a substantial profit increase and a notable boost from its AWS cloud-computing division. The company's focus on AI and a growing advertising sector, which saw a 24% year-over-year increase, has been central to this success.

 

Artificial Intelligence
 

INSIGHTS

 

How AI Meets New Bulk Email Compliance

 

New regulations in 2024 have introduced strict rules for bulk email senders, focusing on email authentication (SPF, DKIM, DMARC), keeping spam rates low, and providing clear unsubscribe options. How can marketers use AI systems to cope with the new bulk sending regulations?

 

Email Marketing
 

WHAT WE ARE READING
 

MARTECH

 

B2C Marketing: A Guide for Marketers

 

Explore B2C marketing essentials: engaging consumers, leveraging data, and adopting digital strategies for personalized experiences to drive sales and customer loyalty.

 

 

THE DRUM

 

Healthy Cookies: Why It’s Still So Hard to Get Healthcare Professionals to Opt In

 

Amid all the talk of cookie deprecation, we can’t forget that many digital marketing strategies still rely on getting users to opt-in to data sharing, says Space & Time’s Tom Gillan. In healthcare, that’s not easy.

 

 

SEARCH ENGINE JOURNAL

 

Google Performance Max For Marketplaces: Advertise Without A Website

 

Google launched Performance Max for Marketplaces to let sellers advertise marketplace products without a website. It opens Google Ads to more sellers by removing certain requirements. Impact could be major, but depends on adoption by big marketplaces.

 

 

TOP VOICES
 

INSIGHT FROM VAVO DIGITAL

 

5 Actionable Content Marketing Ideas To Execute On World Laughter Day In 2024

 

In today’s fast-paced world, consumers are constantly bombarded with serious messages. World Laughter Day, celebrated annually on the first Sunday of May, presents a unique opportunity for brands to cut through the noise and connect with audiences on a lighter level.

 


 

WHAT WE ARE LISTENING TO
 

MARKETING SCHOOL PODCAST

 

Marketing Takeaways from Andrew Huberman, Peter Attia, Bryan Johnson

 

Gain marketing insights from Andrew Huberman, Peter Attia, and Bryan Johnson on the Marketing School Podcast, focusing on content creation, social media, and networking.

 

Listen Here

 

 

MORE THAN A NEWSLETTER
 
 

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