The ClickZ Digest

EDITOR’S PICKS

INSIGHTS

How Brands Are Crafting Personalized Narratives with AI

AI is revolutionizing brand storytelling, offering personalized experiences and emotional engagement, while brands must balance AI's insights with the human touch for authentic narratives.

Artificial Intelligence

INSIGHTS

Navigating the Nuances of Market Segmentation in Digital Marketing

Market segmentation is key in digital marketing, allowing businesses to personalise campaigns for specific consumer groups, enhancing brand connection and optimising resource use.

Customer Marketing

INSIGHTS

Airbnb's Global Marketing 'Icons' Campaign Strategy

Airbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offering unique travel experiences, marked by the introduction of 'Icons' that provide guests with once-in-a-lifetime experiences.

Strategy

WHAT WE ARE READING

THE DRUM

Compliance Makes Social Media Healthcare Marketing Hard – But Creativity Always Wins

Healthcare is (rightly) among the most tightly regulated spaces in marketing. But it’s still possible to be agile and creative, says Impression’s Amy Stamper. Here’s how.

DIGIDAY

CMO Strategies: Advertisers Identify the Top attributes on Ad-Supported Streaming Platforms

This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series.

MARKETING BREW

Ad-Tech Researchers Roll Out Portal to Help Advertisers Evaluate Publisher Quality

The tool, from consultancy DeepSee, is aiming to be like SimilarWeb for advertisers, DeepSee’s co-founder said.

TOP VOICES

INSIGHT FROM GENERATIVE AI

🚀 Time to Add AI to Your Portfolio? 🚀

This past month, we introduced you to RAD AI, a startup reshaping the future of digital communication. One thing is certain: our Generative AI community is just as excited as we are about this company's product and mission…. exciting times indeed!

WHAT WE ARE LISTENING TO

HOW STORIES HAPPEN

“The Only Way to Figure Out a Story is to Tell It” | Andrew Davis, Keynote Speaker

Meet Andrew Davis He speaks to audiences ranging from marketers and entrepreneurs to plumbers and physicians — and there may not be a storyteller who is this craft-driven and obsessed with telling amazing stories in the worlds of business, marketing, and customer experience.

Listen Here

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