May 13, 2024
 

ClickZ Digest

 

RESEARCH REPORT BY FOSPHA

 

 

As brands scale, their approach to marketing changes significantly - but knowing the best growth strategy in each stage can be incredibly difficult. With case studies from 3 brands experiencing explosive growth, and Meta's Marketing Science team, this report will shine a light on the optimal approaches at every stage of development.

 

 

INSIGHT BY CONTENTIVE 

 

 

In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience.

 

 

EDITOR’S PICKS

 

INSIGHTS

 

 

McDonald's is making a substantial investment in its digital marketing to stay at the forefront of the fast-food industry. The company is reallocating marketing funds from traditional media to digital channels to increase efficiency and return on investment.

 

Strategy


 

INSIGHTS

 

 

The UK tops the study of the best European countries to work in SEO, with workers in the industry earning an average annual salary of €49,647.

 

SEO


 

INSIGHTS

 

 

The CMO role has evolved significantly, shifting from traditional marketing to a more strategic and digital focus. But when and how do you incorporate CMO expertise in your business?

 

Leadership


 

WHAT WE ARE READING

 

MARTECH

 

 

Adapt to a cookieless future by auditing marketing measures, enhancing first-party data, and embracing new techniques to maintain marketing's value and ROI.

 

 

SOCIAL MEDIA TODAY

 

 

According to Instagram’s content team, posting Reels longer than 90 seconds can actually hurt your reach in the app. This was one of several notes shared by the IG crew at a creator event in New York last week.

 

 

SEARCH ENGINE JOURNAL

 

 

Monday's OpenAI announcement may involve surfacing real-time data in ChatGPT across English, French, and Spanish, with links to original sources.

 

 

TOP VOICES

 

INSIGHT FROM BCG

 

 

A year after the launch of OpenAI's ChatGPT, many companies have realized the importance of generative #artificialintelligence. Its ability to generate texts that mimic human reasoning in response to complex questions and to take into account multiple data formats and media types (text, image, sound, video, etc.) has led to a wealth of experiments, both in large corporations and in SMEs.

 


 

WHAT WE ARE LISTENING TO

 

MARKETING MADE SIMPLE

 

 

Dive into sustainable marketing strategies with Marketing Made Simple, featuring insights on long-term success over viral hits, with resources for ongoing business growth.

 

 

 

MORE THAN A NEWSLETTER

 
 

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