The ClickZ Digest

EDITOR’S PICKS

ANALYSIS

How Leading Brands Structure Social Media Success

Social media content calendars are crucial for businesses to plan, organize, and optimize their strategies, ensuring effective audience engagement and growth in the digital age.

SOCIAL MEDIA

NEWS

Analyzing the Success of Michael's CeraVe Super Bowl Commercial

The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.

ADVERTISING

ANALYSIS

Cracking the Code of Buyer Psychology Through Categorization

Harnessing customer data can transform marketing strategies, enabling businesses to understand their customers, explore new markets, and optimize digital marketing for increased sales and growth.

AUDIENCE INSIGHTS

WHAT WE ARE READING

MARKETING BREW

Brands Brought Ads to Sphere During Super Bowl

Brands like Pepsi, Hellmann's, and the NFL leveraged the Sphere's advertising potential during the Super Bowl, showcasing creative ads and reaching a wide audience.

MARKETING DIVE

6 Reasons Why Influencer Marketing Will Never Be the Same

Influencer marketing in 2024 is changing due to demands for authenticity, the rise of nano-influencers, sustainability campaigns, full-funnel activation, social media listening, and AI integration.

MARTECH

Now is the Time to Pay Attention to Micro-Communities

Micro-communities are rising as users seek exclusive online spaces. Marketers can tap into these communities for valuable insights and create more targeted marketing strategies.

TOP VOICES

LINKEDIN

Insight from Margaret Molloy

Margaret Molloy, Global CMO, shares insights on LinkedIn about marketing, branding, and simplicity, while also highlighting inspiring stories and promoting JDRF International.

WHAT WE ARE LISTENING TO

LISTEN NOTES PODCAST

Beyond the Field: Insights into NFL's Marketing Vision with Tim Ellis

Explore the NFL's marketing vision with CMO Tim Ellis, as he discusses strategies for success, embracing diversity, and driving positive societal change.

LISTEN HERE

MORE THAN A NEWSLETTER

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