As the 2024 election year approaches, marketers face challenges in a politically charged environment, requiring strategic agility to maintain brand integrity and marketing efficacy.
Gen Z, born in the late '90s to early 2000s, are digital natives shaping consumerism with their tech-savviness and social awareness. They demand authenticity and value-driven brands, influencing a unique marketing landscape.
Even though you may not intend to break the law, some aspects of compliance may be easy to miss, and even a tiny oversight could cost your business millions of dollars and damage consumers’ trust in your company.
Salesforce's Unified Knowledge feature enhances Service Cloud by integrating third-party data, aiding agents with expanded resources for superior customer support.
Ironmark acquires Deliver Media and L & D Mail Masters, enhancing its marketing services with data analytics and direct marketing solutions for a stronger client ROI.
Barta and Barwise’s The 12 Powers of a Marketing Leader is a must-read for any professional wishing to reach and/or excel at the field’s top leadership positions.
James Riess of Merkle Inc. highlights AI's role in enhancing B2B customer experiences and introduces their new Intelligent Messaging solution for personalized brand interactions.
