Assignment

May 16, 2024

ClickZ Digest

RESEARCH REPORT BY FOSPHA

Elevating eCommerce: Secrets of Scaling Brands

As brands scale, their approach to marketing changes significantly - but knowing the best growth strategy in each stage can be incredibly difficult. With case studies from 3 brands experiencing explosive growth, and Meta's Marketing Science team, this report will shine a light on the optimal approaches at every stage of development.

INSIGHT BY CONTENTIVE

Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement

In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience.

EDITOR’S PICKS

INSIGHTS

Motorway's Strategic Marketing Overhaul

Motorway, a noteworthy player in the online car marketplace industry, is undergoing a significant marketing transformation, transitioning from relying on external agencies to an in-house approach. The company may draw inspiration from Bumble's Ex-CMO, Naomi Walkland, to enhance its market presence and customer loyalty in the digital car sales arena.

Strategy

INSIGHTS

The Race for Gold in Olympic Advertising

The Olympic Games are not just a showcase of athletic talent but also a major opportunity for brands to reach a vast audience. Olympic advertising is moving towards a digital, interactive future, with advancements in technology like AI and machine learning enhancing targeting and creative strategies.

Advertising

INSIGHTS

Samsung Launches Insights Planner for TV Campaigns

Samsung Ads UK has introduced the Insights Planner, a tool offering advanced connected TV (CTV) insights to aid UK clients and advertisers in planning total TV campaigns amidst changing viewing habits. It helps bridge the gap between linear TV and streaming by offering comprehensive audience reach data.

Media Planning

WHAT WE ARE READING

MARTECH

Rethinking fit, growth and go-to-market for the modern startup

Explore the 3Ps framework for startup success: align your revenue team, tackle problem-market fit, and leverage modern tools for sustainable growth in today's market.

EMARKETER

Marketers Confident in LinkedIn’s Ability to Deliver Positive ROI

LinkedIn is the social platform the most marketers worldwide (70%) are confident will deliver a positive ROI, per an August 2023 survey from Hootsuite. A longtime staple of B2B marketing, LinkedIn has been gaining more popularity among B2C marketers as the platform introduces new ad formats and promises a brand-safe environment, according to our LinkedIn Marketing 2024 report.

SEARCH ENGINE JOURNAL

Building Brand Authenticity Through Community

Discover the power of brand authenticity and community building. One of a brand’s greatest gifts is its ability to communicate with its prospects and customers through social communities. These goldmines of customer sentiment and potential product or service positioning can provide every brand with a wealth of information.

TOP VOICES

INSIGHT FROM HELEN EDWARDS

It’s Time to Break Down Your Brand and Build it Back up

British Airways likes to hit us with big numbers. It came bounding out of its induced pandemic torpor with an exuberant burst of outdoor, print and online advertising featuring no fewer than 500 separate executions.

WHAT WE ARE LISTENING TO

MARKETING MADE SIMPLE

How to Convert Customers Stuck On the Fence

Learn to convert hesitant customers with Marketing Made Simple, featuring Josh Cantrell's direct response strategies to create urgency and boost sales.

Listen Here

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