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Jun 21, 2024
 

ClickZ Digest
 

WHAT WE ARE READING
 

MARKETING TECH NEWS

 

Marketers Embracing AI

 

Marketers are increasingly embracing AI, as highlighted in the Digital Marketing Trends 2024 report. The report, based on data from over 500 marketing experts, reveals that 92% of marketers predict AI integration will be the top trend. Companies like OpenAI and Midjourney are leading the charge with innovative features. Marketers are focusing on AI for SEO, content creation, and more, aiming to enhance their strategies without losing the human touch. To learn more, join the DMWF session on AI's impact on marketing.

 

 

SEARCH ENGINE JOURNAL

 

Google Spam Update Sparks Relentless Discontent

 

Google spam updates have in previously been welcomed by the search marketing community. Today’s announcement reflected the sour mood of the search marketing and publishing community that is still reeling from six months of disruptive updates and the rollout of AI Overviews which is widely regarded as a traffic-stealing feature. It’s not an overstatement to say that the response to Google’s spam update is relentlessly negative.

 

 

HUBSPOT

 

The Outside-the-Box Marketing Techniques Behind Red Bull's Success

 

Dietrich Mateschitz, the founder of Red Bull, is a marketing genius who transformed a little-known Thai energy drink into a global phenomenon. By creating a distinct product with a unique design and a powerful tagline, "Red Bull gives you wings," he ensured the brand's instant recognition. Mateschitz used unconventional marketing tactics, such as embracing rumors and leveraging FOMO, to generate buzz. His commitment to brand consistency and differentiation built a loyal customer base and a $16 billion empire. Red Bull's success is a testament to innovative marketing and strategic reinvestment in brand-building efforts.

 

 

MARKETING DIVE

 

Media Disco Harnesses Group Buying Power of Mid-Sized Advertisers

 

Media Disco, an advertising marketplace, empowers mid-sized brands by leveraging group buying power. This self-serve platform democratizes access to major advertising events like the Olympics and US Elections, traditionally dominated by large brands. Media Disco's approach allows mid-market brands to launch impactful campaigns cost-effectively. With pre-negotiated rates across various media types and partnerships with key industry players, Media Disco ensures competitive deals. Co-founders James Allen and Joey Medici emphasize the importance of mid-market brands in the economy, aiming to provide them with fair advertising opportunities. The marketplace is now open for new customers.

 

 

MARKETING BREW

 

The Most Effective Logos Sync Audio and Visuals, Report Says

 

Marketers might want to consider unmuting their brands’ logos. Since many TikTok, Instagram, and YouTube users scroll with sound on, and brands are licensing music or even creating custom songs reminiscent of jingles to add sound to their posts. Now, a study from sonic branding agency amp finds that syncing audio with the visuals in a logo could produce better results than simply adding music.

 

 

TOP VOICES
 

DIRECTLY FROM TEQUIA BURT

 

The 9 Defining Traits of Tomorrow’s B2B Marketing Superstar

 

Which qualities and characteristics will define the top-performing teams and talents in the B2B marketing world of tomorrow? This is a question LinkedIn sought to answer in partnering with Ipsos for our second annual B2B Marketing Benchmark report. By exploring the tactics, technologies and strategic priorities being pursued by today’s B2B marketing leaders, we were able to gain a unique view into what lies ahead, and how organizations can best prepare.

 


 

WHAT WE ARE LISTENING TO
 

MARKETING VANGUARD PODCAST

 

Unifying Brand and Performance Marketing: Insights from Alex Schultz, CMO of Meta

 

In this episode of the Marketing Vanguard podcast, host Jenny Rooney welcomes Alex Schultz, VP of Analytics and CMO at Meta. They delve into Alex's career journey, the role of the CMO at Meta, and the integration of brand and performance marketing. Alex discusses understanding different audiences and the challenges and opportunities in the marketing landscape. He shares his passion for marketing and how he turned it into a career, along with Meta's strategies for promoting their products and collaborating with creators. Hosted on Acast, this episode offers valuable insights into the evolving world of marketing.

 

Listen Here

 

 

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