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May 20, 2024
 

ClickZ Digest
 

EDITOR’S PICKS
 

INSIGHTS

 

OpenAI's new ChatGPT-4o

 

OpenAI has introduced ChatGPT-4o (Omni), a cutting-edge AI model capable of understanding and generating content across multiple modalities such as voice, text, and images. The 'Omni' aspect of GPT-4o represents its versatility in processing diverse forms of communication, allowing for more natural and fluid human-machine interactions.

 

AI
 

INSIGHTS

 

Reddit's Digital Advertising Growth Plans

 

Reddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognising the platform's potential in the digital advertising space. With the pivotal moment of its IPO in March, Reddit signaled its commitment to scaling monetization strategies.

 

Advertising
 

INSIGHTS

 

Gordon Ramsay's Role as Welch's Chief Fruit Officer

 

Welch's Fruit Snacks launched their 'Wholly Fruit' campaign on May 14, 2024, spearheaded by the renowned chef Gordon Ramsay as their Chief Fruit Officer. This marked the brand's first TV commercial appearance in its 24-year history.

 

Brand Strategy
 

WHAT WE ARE READING
 

MARTECH

 

The State of Digital Customer Experience

 

Retail industry's digital customer experience is rapidly changing; MarTech's report and resources guide businesses through AI integration and multi-channel consistency challenges.

 

 

SOCIAL MEDIA TODAY

 

Twitter Is Gone, With x.com Now the Primary Domain for the App

 

Last week marked the end of an era in social media, and it’s quite likely that you didn’t even realize it. On Friday, X, the platform formerly known as Twitter, switched over from the “twitter.com” domain name to “x.com” for all of its primary systems.

 

 

MARTECH

 

TikTok Users Continue to Grow and Evolve: Here’s What the Numbers Say

 

TikTok usage has quadrupled since 2021, with 21% of Americans now using the app at least weekly. While the platform has faced increased scrutiny over privacy and foreign influence, it remains a powerful force in the social media landscape.

 

 

TOP VOICES
 

INSIGHT FROM B3 MARKETING

 

Spotify Wrapped: A Masterclass in Data-Driven Marketing

 

Spotify’s much-admired "Wrapped" feature transforms user data into a colourful, engaging, and shareable year-end review. This personalised marketing campaign not only delights users but also offers invaluable lessons in data-driven marketing, user engagement, and the power of personalisation.

 


 

WHAT WE ARE LISTENING TO
 

THE DUCT TAPE MARKETING PODCAST

 

Find Ease with Remarketing: The Future of Ad Targeting

 

Larry Kim, CEO of Customers AI, emphasizes the evolving landscape of remarketing, highlighting the importance of leveraging first-party data and adapting to changes in privacy regulations. By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns.

 

Listen Here

 

 

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