Assignment

May 17, 2024

ClickZ Digest

RESEARCH REPORT BY FOSPHA

Elevating eCommerce: Secrets of Scaling Brands

As brands scale, their approach to marketing changes significantly - but knowing the best growth strategy in each stage can be incredibly difficult. With case studies from 3 brands experiencing explosive growth, and Meta's Marketing Science team, this report will shine a light on the optimal approaches at every stage of development.

INSIGHT BY CONTENTIVE

Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement

In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience.

EDITOR’S PICKS

INSIGHTS

Gordon Ramsay's Role as Welch's Chief Fruit Officer

Welch's Fruit Snacks launched their 'Wholly Fruit' campaign on May 14, 2024, spearheaded by the renowned chef Gordon Ramsay as their Chief Fruit Officer (CFO). This marked the brand's first TV commercial appearance in its 24-year history, aiming to dominate summer media with its message of using whole fruit in its snacks.

STRATEGY

INSIGHTS

Warner Bros. Discovery Introduces Advanced Advertising on Max

Warner Bros. Discovery is transforming the digital advertising world with its innovative advanced advertising products for the Max streaming platform, as announced in their Upfront presentation.

ADVERTISING

INSIGHTS

Motorway's Strategic Marketing Overhaul

Motorway is undergoing a significant marketing transformation, transitioning from relying on external agencies to an in-house approach. The company may draw inspiration from Bumble's marketing strategies, which were pivotal under Walkland's leadership, to enhance its market presence and customer loyalty in the digital car sales arena.

LEADERSHIP

WHAT WE ARE READING

MARTECH

The state of digital customer experience

Explore the latest trends in digital customer experience with MarTech's resources, including AI tools, events, and expert insights for retail's evolving landscape.

MARKETING BREW

Netflix Counts 40 Million on Ad Tier Amid Further Push into Live Sports

The streaming giant’s ad-supported tier has 40 million global monthly active users, up considerably from the 5 million monthly active ad-supported users one year ago, the company announced this week ahead of its second-ever upfront presentation to advertisers in New York.

SEARCH ENGINE JOURNAL

ChatGPT To Surface Reddit Content Via Partnership With OpenAI

Reddit and OpenAI have announced a new partnership to bring the social platform’s content to ChatGPT and other AI products. The partnership will grant OpenAI access to Reddit’s Data API, which provides real-time, structured content from the online forum.

TOP VOICES

INSIGHT FROM RANA AKKURT

What ChatGPT-4.0 Means for B2B Marketers: A Comparison with ChatGPT-4

As artificial intelligence continues to evolve, so do the tools available to B2B marketers. The release of ChatGPT-4.0 marks a significant advancement in AI-driven marketing support, offering enhanced capabilities over its predecessor, ChatGPT-4. While both versions provide robust functionalities, ChatGPT-4.0 stands out with improved performance, deeper insights, and more sophisticated features.

WHAT WE ARE LISTENING TO

ONLINE MARKETING MADE EASY

Experiencing Content Creation Burnout? 5 Powerful Strategies I Swear By

Reclaiming your valuable time by efficiently and efficiently releasing high-quality content. If you’re just starting to build your online business, want to be the go-to expert in your field, or simply looking to impress your audience with game-changing tips and tricks, releasing consistent, high-quality content is absolutely crucial!

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