Subscribe  |  Forward
 
 
 
May 14, 2024
 

ClickZ Digest
 

RESEARCH REPORT BY FOSPHA

 

Elevating eCommerce: Secrets of Scaling Brands

 

As brands scale, their approach to marketing changes significantly - but knowing the best growth strategy in each stage can be incredibly difficult. With case studies from 3 brands experiencing explosive growth, and Meta's Marketing Science team, this report will shine a light on the optimal approaches at every stage of development.

 

 

INSIGHT BY CONTENTIVE 

 

Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement

 

In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience.

 

 

EDITOR’S PICKS
 

INSIGHTS

 

Meta's New Generative AI Tool for Marketers

 

Meta has introduced a new generative AI tool on May 7, 2024. This tool, which allows for the generation of images and text that align with brand guidelines, is a response to the demand for more control in AI-driven marketing and is part of Meta's strategy to integrate AI into advertising.

 

AI
 

INSIGHTS

 

The Ehrenberg-Bass Institute's Scientific Marketing Findings

 

The Ehrenberg-Bass Institute at the University of South Australia is a leading marketing research center. The institute challenges traditional marketing theories like the 4Ps and STP models, advocating for a data-driven approach over outdated practices.

 

Data Driven Marketing
 

INSIGHTS

 

McDonald's Supersizes Its Digital Marketing Strategy

 

McDonald's is making a substantial investment in its digital marketing to stay at the forefront of the fast-food industry. The company is reallocating marketing funds from traditional media to digital channels to increase efficiency and return on investment.

 

Digital Marketing
 

WHAT WE ARE READING
 

MARTECH

 

Human + Machine = Marketing Powerhouse: How AI Empowers the Marketing Generalist

 

AI revolutionizes marketing, turning marketers into generalists who leverage AI for campaigns, leading to efficient, data-driven organizations with hybrid structures.

 

 

EMARKETER

 

Instacart and Uber Take Aim at DoorDash with New Partnership

 

Instacart and Uber are joining forces to stave off competition from DoorDash. The deal will broaden Instacart’s appeal to customers and bring it closer to becoming an all-in-one delivery service, while giving Uber Eats a valuable opportunity to acquire customers.

 

 

MARKETING TECH NEWS

 

Driving Connected Human-Centric Digital Experiences in an Era of AI with Sitefinity

 

Explore creating seamless, AI-enhanced digital experiences with Sitefinity to meet modern user demands for connected, personalized content across all platforms.

 

 

TOP VOICES
 

INSIGHT FROM NIELSEN

 

‘Data Driven’ Is No Longer Enough for Your ROI Strategy

 

Marketing metrics must reflect business impact This is not the first time in history that marketers have been pressed to prove the impact of their work, far from it. The increase in the amount of data, growing number of sources of data, rise in synthetic data, and expectations around your ability to show the business relevance of data have skyrocketed.

 


 

WHAT WE ARE LISTENING TO
 

THE CURRENT REPORT

 

Inside The Upfronts’ Measurement and Attribution Transformation

 

Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion.

 

Listen Here

 

 

MORE THAN A NEWSLETTER
 
 

Editorial  

Contact an editor to create content for your business.
 

Advertise with us 

Get in touch with our Advertising Team.