Assignment

May 15, 2024

ClickZ Digest

RESEARCH REPORT BY FOSPHA

Elevating eCommerce: Secrets of Scaling Brands

As brands scale, their approach to marketing changes significantly - but knowing the best growth strategy in each stage can be incredibly difficult. With case studies from 3 brands experiencing explosive growth, and Meta's Marketing Science team, this report will shine a light on the optimal approaches at every stage of development.

INSIGHTS BY CONTENTIVE

Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement

In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience.

EDITOR’S PICKS

INSIGHTS

Samsung Launches Insights Planner for TV Campaigns

Samsung Ads UK has introduced the Insights Planner, a tool offering advanced connected TV (CTV) insights to aid UK clients and advertisers in planning total TV campaigns amidst changing viewing habits. It helps bridge the gap between linear TV and streaming by offering comprehensive audience reach data.

Media Planning

INSIGHTS

OpenAI's Leap into Search

OpenAI has entered the digital search arena with ambitions to redefine the search experience by leveraging its AI prowess, particularly with ChatGPT, and partnering with Microsoft to utilize Bing's infrastructure, thereby challenging Google's dominance in the market.

INSIGHTS

Meta's New Generative AI Tool for Marketers

Meta has introduced a new generative AI tool on May 7, 2024. This tool, which allows for the generation of images and text that align with brand guidelines, is a response to the demand for more control in AI-driven marketing and is part of Meta's strategy to integrate AI into advertising.

Advertising

WHAT WE ARE READING

HUBSPOT

Social Media's Role in Reshaping Online Shopping, According to Retailers

Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like.

MARTECH

MOps alignment and core responsibilities

Align Martech/Marketing Ops under marketing to enhance strategy support, streamline processes, and improve campaign execution for a regional quick-service restaurant chain.

MARKETING BREW

Amazon’s Pitch to Ad Buyers: Size Matters

In January, with the flip of a switch, Amazon’s Prime Video became the largest ad-supported streaming platform in the US, its executives announced Tuesday during the company’s first upfront presentation. Its message to the advertising industry was clear: size matters.

TOP VOICES

INSIGHT FROM MARGARET MOLLOY

Simplifying Success: Branding Leadership and the Power of Listening

Margaret Molloy shares her podcast insights on marketing and personal growth, while Dr. Josse Roussel promotes ESGCI's DBA program, emphasizing its career benefits and unique features.

WHAT WE ARE LISTENING TO

MARKETING SCHOOL PODCAST

Why Book Writing Sucks, Google Search Revenue Increases, Pinterest Shares Soar on Earnings Beat, Advertising Revenue Growth Outpaces Retail and Cloud Computing

We discuss our podcast format changes and the impact on our audience numbers. We also talk about the challenges and economics of book publishing, the potential impact of inflation on marketing, and the current state of advertising revenue for platforms like Google, Pinterest, and Amazon.

Listen Here

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