| | | INSIGHTS Social Media's Impact on Career Advancement Social media is now crucial for marketing professionals, extending its impact from brand promotion to career development. Companies use social media to find talent, making a well-managed online presence essential for job seekers. A strong social media profile can attract recruiters, while a poor one can harm career prospects. Marketing professionals need to understand this dynamic, as their social media profiles serve as extensions of their resumes, showcasing their expertise.
Social Media
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| | | INSIGHTS The Critical Alliance Between CEOs and CMOs The corporate dynamic between a CEO and a CMO is crucial for a company's success, with the CMO's role becoming more strategic and complex. Alignment between the two ensures that marketing strategies support the company's overall goals, leading to optimal resource use and a unified company culture. Challenges in communication and differing perspectives can hinder this relationship, but they can be overcome by fostering open dialogue, mutual respect, and collaborative efforts. A strong CEO-CMO partnership enhances innovation, productivity, and the company's reputation, ultimately driving growth and success.
Management
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| | | INSIGHTS The Impact of Google's Gemini AI Search Technology Google's Gemini AI represents a significant advancement in search technology, featuring multimodal understanding and integration with Google products, outperforming humans in comprehension tests. Marketers and advertisers face a changing landscape where fewer links in search results may reduce organic traffic but also offer new AI-optimised advertising opportunities.
AI
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| | | | MARTECH
Why Does Everyone Seem to be Re-Thinking B2B Marketing? For years, B2B marketing largely revolved around a performance marketing strategy focused on collecting MQLs and using marketing automation to nurture leads until they were ready to buy. At its best, this strategy was measurable. Using martech applications, marketers and their leadership could easily track leads, monitor conversions and predict pipeline.
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| | | | BRAND EQUITY
How Marketing Changed the World There are six cases of how brands combined creative thinking and craft to make a world of difference. Some of them picked up top honours at the D&AD Impact category just a few hours back. In an exclusive interaction with ETBrandEquity, jury chair of the Impact category, Harsh Kapadia, CCO, MRM New York and Princeton spoke of the case studies that caught the attention of the jury, including some landmark Indian work.
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| | | | SEARCH ENGINE JOURNAL
How to Recover From a Google Update (A Checklist) Historically, Google has rolled out core algorithm updates two or three times a year – but last year, we saw a record four updates. We’ve also just experienced a 45-day record rollout with the March core update. When I first started in SEO, the industry was experiencing the later Panda updates, the Exact Match Domain update, and Penguin. These updates were, in part, designed to counter tactics deployed by SEO experts.
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| | | INSIGHT FROM SPROUT SOCIAL The Evolution of Influence Now is the time for brands to double down on hashtag#InfluencerMarketing if they expect to grow. But not all efforts are created equal. How can brands make the most of these strategies and create the strongest relationship with influencers and creators? What do brands need to know now to make way for the future of influencer marketing? How will generational differences play a part in where influencer and creator activations land with the most impact?
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