May 09, 2024
 

ClickZ Digest

 

EDITOR’S PICKS

 

INSIGHTS

 

 

AI is transforming the sales and marketing field by enhancing customer engagement, personalising experiences, and boosting growth through intelligent data analysis and predictive modelling.

 

Artificial Intelligence


 

INSIGHTS

 

 

With an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for smaller content producers.

 

Social Media Marketing


 

INSIGHTS

 

 

As the 2024 election year approaches, marketers face challenges in a politically charged environment, requiring strategic agility to maintain brand integrity and marketing efficacy.

 

Advertising


 

WHAT WE ARE READING

 

MARTECH

 

 

Utilize lead scoring to enhance marketing for current customers, identifying upsell chances and reducing churn for better engagement and personalized strategies in B2B firms.

 

 

ADWEEK

 

 

Ensure client-agency contracts cover these 10 critical areas for managing Generative AI in marketing, from use approval to compliance with client policies.

 

 

SEARCH ENGINE JOURNAL

 

 

Eric Schmidt, former CEO of Google, said in an interview that Google’s mission is to organize the world’s information, not to provide blue links. Schmidt’s pragmatic statements describe a future where websites are unnecessary and advertising is increasingly effective.

 

 

TOP VOICES

 

INSIGHT FROM ALAN HART

 

 

Alan and Jeremy talk about the mimic octopus, zero-party data, and what he sees as the biggest threat facing marketers today. Up until recently, third-party cookies have been used to make digital advertising and tracking individuals online extremely easy.

 


 

WHAT WE ARE LISTENING TO

 

MARKETING AGAINST THE GRAIN

 

 

Kieran Flanagan discusses Airbnb's media strategy in the AI era, highlighting multimodal content, personalization, and collapsing customer journeys on "Marketing Against The Grain."

 

 

 

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