So, you’re ready to crack the code on reaching Millennial and Gen Z through marketing. Welcome to the club! Let’s face it, these generations are a tough crowd, but also the holy grail for any brand today. They’re digitally savvy, socially conscious, and have little patience for the old school tactics. But don’t sweat it. I’ve got the lowdown on how you can make your brNDING sing to these elusive groups. First things first, if you want to nail marketing to Millennial and Gen Z, you need to understand them inside and out. Millennial, born between 1981 and 1996, are all about experiences, authenticity, and values. They’re juggling careers, side hustles, and maybe a kid or two. Gen Z, on the other hand, born between 1997 and 2012, are digital natives who’ve never known a world without the internet. They value diversity, individual expression, and instant gratification.
