Branding is the identity and story of a company, aiming to distinguish it from competitors and earn a place in the minds of the target audience. It involves creating a brand identity through elements like logos, taglines, and visual designs. Branding is distinct from marketing but both are essential for business growth. Effective branding influences purchasing decisions, creates a memorable identity, and supports marketing efforts. To create a brand, businesses should determine their target audience, establish a mission statement, define values, create visual assets, and market their brand consistently across all channels.
