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Jun 04, 2024
 

ClickZ Digest
 

WHAT WE ARE READING
 

MARTECH

 

B2B Customer Acquisition Strategies are Evolving

 

B2B marketing strategies are shifting towards a blend of digital and in-person methods. The 2024 State of B2B Customer Acquisition report highlights social media and digital ads as key during the pandemic, with live events and partner programs on the rise. Marketers are adapting to digital-native prospects, favoring holistic approaches. MarTech supports this evolution with resources like webinars, intelligence reports, and MarTechBot, an AI assistant. The trend reflects marketers' efforts to balance digital channels with traditional events to meet changing preferences.

 

 

SEARCH ENGINE JOURNAL

 

The Top 10 Content Marketing Skills You Need

 

To excel in content marketing, mastering ten key skills is crucial. These include understanding your audience, aligning with brand strategy, leveraging SEO, humanizing content, engaging through storytelling, conducting thorough research, honing interviewing techniques, measuring and tracking results, repurposing content strategically, and creating standout content. Embracing these skills will enhance your content's impact, drive the right traffic, and give you a competitive edge in connecting with your audience.

 

 

HUBSPOT

 

The Ultimate Guide to Video Marketing

 

Video marketing has become an indispensable part of modern marketing strategies, evolving significantly since YouTube's launch in 2005. With the average person watching 17 hours of online videos weekly, businesses are leveraging video marketing to educate audiences, generate leads, and boost conversions. This guide covers the benefits, types of marketing videos, and tips for creating high-quality content. It emphasizes the importance of planning, execution, and optimization, including tracking performance metrics. By aligning video marketing strategies with business goals and continuously refining them, companies can effectively engage and convert their target audience.

 

 

MARKETING TECH NEWS

 

2 in 5 Customers are Concerned About AI Ethics

 

A recent CX Network report reveals that 43% of customers harbor concerns about AI ethics, with a focus on data privacy and security. CX professionals note a positive impact on customer loyalty from generative AI, yet 55% acknowledge the growing importance of data protection to consumers. Automation emerges as the top investment priority for 2024 among CX initiatives, but proving ROI remains a hurdle. To foster trust, transparency in AI use and customer involvement in AI development are essential. The report underscores the need for ethical AI practices and stakeholder collaboration to enhance customer experience.

 

 

SOCIAL MEDIA TODAY

 

Instagram Says Using Certain CTAs Can Impact Post Reach

 

As you might expect, this didn’t go down super well with IG creators, and Instagram deleted the post within 24 hours. But it’s still publishing seemingly contradictory or controversial advice from its official accounts, which is sparking all sorts of discussion among the broader IG community. For example, early last month, Instagram shared this slide at a creator event, which explicitly advises against posting Reels longer than 90 seconds. But then, last week, Instagram published a video overview that explains how to create Reels longer than 90 seconds.

 

 

TOP VOICES
 

INSIGHT FROM DREW NEISSER

 

5 Crafty Strategies for B2B CMOs to Eliminate the Blame Game and Beat the Tide

 

“Be careful,” warned a CMO from a $475mil SaaS brand, “Sales just doesn’t pay attention until they absolutely have to.” “Even if you involve Sales early in messaging development there will still be last-minute surprises,” the CMO added. Ah yes, the Marketing versus Sales conflict is alive and well again in 2024. And not just about messaging. It’s uglier than that. For a few years (2021-2023), it looked like the grown-ups in both departments had worked things out. Civility ruled, or so it seemed. We spent very little time in Huddles talking about Sales dropping the ball or Sales not closing. Not anymore. The partnership, if it ever existed, is breaking down. The blame game is back.

 


 

WHAT WE ARE LISTENING TO
 

ATTRIBUTION MARKETING PODCAST

 

Jon Morris on Growing a Top Digital Marketing Agency from Scratch

 

In this episode of the Attribution Marketing Podcast, we chat with Jon Morris, founder of RISE Interactive, who shares his incredible journey of building one of the world's largest independent digital marketing agencies. Starting from humble beginnings with a $10,000 prize from a business competition, Jon grew RISE Interactive into a powerhouse with $40 million in revenue and 250 employees. He delves into the critical strategies for running a successful agency, the importance of focusing on key performance indicators, and how clients can maximize their agency relationships. Jon also provides insights from his failures and successes, offering valuable lessons for agency owners and business leaders. Tune in to discover Jon's secrets to achieving phenomenal growth and maintaining a high-performing team.

 

Listen Here

 

 

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