Feb 05, 2024
 

ClickZ Digest

 

FROM OUR OWN CONTENT LIBRARY

 

CASE STUDY

 

 

By embracing AI, empowering creatives, considering ethical implications, and democratizing creativity, marketers can harness the power of AI to enhance their marketing efforts and drive innovation.

 

MARTECH


 

ANALYSIS

 

 

How can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility.

 

STRATEGY


 

ANALYSIS

 

 

The platform continues to generate substantial revenue from advertisements, with $9.2 billion in ad revenue in the fourth quarter of 2023 alone.

 

STRATEGY


 

WHAT WE ARE READING

 

HUBSPOT

 

 

Exploring the restaurant industry's marketing strategies, this article discusses effective techniques like customer-first content, social media engagement, brand partnerships, and creating a signature brand. It also provides ten marketing ideas for restaurants.

 

 

SOCIAL MEDIA TODAY

 

 

Late last month, Business Insider reported that Reddit would be seeking a $15 billion valuation as part of its plans for its initial market offering.

 

 

BRAND EQUITY

 

 

Understanding the complexities of influencer marketing in India, brands are allocating 8-12% of their digital budget to influencers, considering factors like campaign objectives, influencer selection, and RoI measurement.

 

 

TOP VOICES

 

FOSPHA BLOG

 

 

Discover how to optimize your eCommerce marketing spend with Fospha's report on the power of upper funnel spending, offering insights for long-term growth strategies.

 


 

WHAT WE ARE LISTENING TO

 

LISTEN NOTES PODCAST

 

 

In this episode of Marketing Trends, Clear Channel Outdoor's CMO, Dan Levi, discusses digital innovation in out-of-home advertising, the role of AI, and building high-performing teams.

 

 

 

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