Happy Wednesday!

Today we have Natterbox’s Tim Beeson showing that if businesses want to properly prepare for whatever the future might bring – they require a business transformation that encompasses cloud technology as much as possible.

He writes: If there is one thing that COVID-19 has taught us, it’s that employees need to be able to work from anywhere and at any time. It’s part of the digital transformation, and cloud has proven to be a key – if not the most important – technology in driving this revolution.

Also Ruby Brenden, Head of Data Products at Lotame, highlights what marketers can do to pandemic-proof their data assets.

“After COVID-19, marketers have discovered that first-party data isn’t enough to accurately reach their customers as habits have changed dramatically,” says Ruby.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

Your answers will be treated confidentially.