The role of chief marketing officer has evolved far beyond promoting and building the brand to include a more personal approach to the employer-employee relationship. And the CMOs of some of the best-known companies — from Mastercard to Celebrity Cruises — have employed novel approaches to keeping the troops happy and secure in these trying times, everything from inviting the family dog to Zoom calls to sending ice cream care packages. It’s all part of how they rethought and reasserted leadership during the pandemic. Read more below. Other things to know about | | |
|
| Top Stories |  |
|
| Future of Work | | | | The role of the CMO, during the coronavirus crisis, has evolved beyond brand building to include a more personal approach to the employer-employee relationship | | |
|
howdy! | Modern Newsroom | | | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify It’s a new era for Vox. Known for its approachable tone in explaining the news, the site is a year into its merger with New York Magazine, and in recent weeks has seen some of its leading journalists and founders leave for such legacy companies as The New York Times as well […] | | |
| Sponsored by EX.CO | | | | Most audiences have short attention spans; the majority of readers only make it through 50 percent of an article before bouncing off the page. As a result, it’s becoming critical to serve alternative content to readers. | | |
| Advertisement |  | | |
howdy! | Coronavirus Fallout | | | | Marketers and agency execs expect the use of influencers as well as the need to master ecommerce to continue next year. | | |
| Sponsored by Samsung Ads | | | | TV was long the easiest place for advertisers to reach the audiences they wanted, and at the scale they needed. That can still be true, but only if advertisers and agencies utilize a unified linear and digital data set to activate across the video ecosystem. | | |
howdy! | Coronavirus Fallout | | | | While huge percentages of survey respondents are strongly optimistic about their own companies’ prospects, few are similarly bullish on their industries as a whole. | | |
| Advertisement |  | | |
| Sponsored by Tipser | | | | Brands are striving to become more experience-led online through personalized product recommendations, customer reviews and product tutorials, but as e-commerce is set to boom they’ll need to do more to cater to consumers. | | |
howdy! | Marketing on Facebook | | | | Marketers are asking to move ad dollars from Facebook to platforms like Snapchat, TikTok and Pinterest as well as streaming video platforms like Hulu. | | |
howdy! | Publishers and Google | | | | Six months from now, publishers using AMP will lose their exclusive access to the top stories carousel in Google’s mobile search results. | | |
| Modern Newsroom | | | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify It’s a new era for Vox. Known for its approachable tone in explaining the news, the site is a year into its merger with New York Magazine, and in recent weeks has seen some of its leading journalists and founders leave for such legacy companies as The New York Times as well […] |
|
|
